How can you unleash the Power of Employer Branding on a limited budget?

Hero Curve

In the fierce battleground of talent acquisition, having an effective employer brand is what can set you apart from your competition and make those top-notch candidates interested in your company.

And yes we know the struggle: limited resources can leave your employer branding initiatives feeling a little underfunded.

Fear not! In this blog, we’re going to dive deep into why this happens and, more importantly, reveal some of the most effective solutions to ensure your employer brand is up-to-scratch – even on a budget.

Firstly, lets look at why employer branding is often underfunded:


Misplaced Priorities

Oh, you know how it is! Companies tend to put customer-facing marketing on a pedestal, thinking it’s the only thing that impacts the bottom-line.. But with this mindset they often miss out on the long-term benefits of investing in employer branding, like attracting the best talent and keeping them hooked for the long haul.


Tangible vs Intangible ROI

ROI, ROI, ROI! Measuring the return on investment for employer branding can feel like chasing a unicorn – super challenging! It’s all about the intangible outcomes that are hard to put a number on. So, some often shy away from putting their precious resources into something they can’t count on their fingers.


Budget Constraints

The classic budget squeeze! Smaller companies or startups know this feeling too well. Limited financial resources mean they might hesitate to throw a hefty sum into employer branding when there are bills to pay.

So, how do we combat the underfunding?


Leverage the Power of Employee Advocacy

Who’s got your back? Your current employees – that’s who! Empower them to be your brand ambassadors, spreading the word about your awesome company culture and values. They can work their magic on socials, at industry events, and even on the Christmas night out. And if you don’t already have one, set up an employee referral program. Give them a nudge to bring in their talented connections, and you’ll be amazed at the talent pool you can create with minimal investment.


Harness the Potential of Content Marketing

It’s time to unleash the power of your creative geniuses. Content marketing it a budget-friendly way to amp up your employer brand. Get that blog rolling and serve up some juicy insights about industry trends, career development, and all the fun stuff your employees do. Engaging content will reel in those candidates who vibe with your company’s mission – so expect some sparks to fly!


Forge Strategic Partnerships

Alliances! Alliances! Team up with the local community, industry big shots, and educational institutions. Attend workshops, career fairs, and mentorship programs to make sure everyone knows about your fabulous employer brand. And here’s a secret: reaching out to diverse talent through partnerships can broaden your horizons and bring in a whole new pool of candidates who share your company values!


Don’t let a limited budget stop you from conquering the employer branding game. By understanding why it’s often underfunded and pulling off some creative stunts, you can make your company an irresistible destination for top talent! Embrace employee advocacy, rock that content marketing, and form successful partnerships – and your employer brand will be the talk of the industry.

So gear up and start your journey to becoming your employer of choice.

Lauren Patterson photo